Principal Trademark Registry
The principal registry is where you want to be, if you can get there: it’s made for marks that have passed examination completely, part of which is a determination of distinctiveness. The principal registry is the highest form of registration.
Supplemental Trademark Registry
Yes, a secondary registry exists, and it’s called the supplemental registry. The supplemental registry exists for marks that are deemed descriptive of their goods or services, like ‘All-Natural Hand Soap,’ as well as marks that are primarily a surname, like ‘Smith’s Hand Soap’, and geographically descriptive, like ‘Cleveland Hand Soap.’
Those types of marks are not a fit for the principal registry for a number of legal reasons, but they might be approved for the supplemental registry, which is a lesser form of protection, but still a valuable asset for businesses, particularly those who are aiming for acquired distinctiveness.
Learn More About Trademark Law
If you are applying for a trademark, ensure you’re on the right path with the attorneys at Daniel Ross & Associates. To schedule a free consultation to discuss how your trademark needs, please call (216) 307-5590, or get in touch using our online intake form.
All the best,