Absolutely! Many people ask this question as they think they are limited to trademarking just the overall company brand name. However, as long as you’re using a brand to promote a product or service, then that product or service brand might be proper for trademark protection.
You can trademark a product line, a service line, product packages, service packages, etc. If you’ve got a distinct brand and it meets the other qualifications for a trademark, you can register it. And many companies do, in fact, have a trademark portfolio for every type of product and service that they sell.
Adding Value to Your Business
In addition, trademarking your product and service lines can really increase the value of your business. In fact, some product brands develop more goodwill and more value than the company brand itself.
Learn More About Trademark Law
If you are applying for a trademark, make sure to do it the right way with the legal team at Daniel Ross & Associates. To schedule a free consultation, please call (216) 307-5590, or get in touch using our online intake form.
All the best,