Articles
DBAs – The ‘What,’ ‘Why,’ and ‘How’ of Trade Names
WHAT IS A DBA? A “Doing Business As” registration – also known as a DBA, trade name, fictitious business name, or assumed name – is a useful and sometimes necessary tool for conducting business. A DBA allows a company to operate under a name other than its true legal...
LLC and Corporate Formalities Checklist
In our last blog series, we explored the advantages and disadvantages of many common types of business formations and found a trend among them: the most popular forms offered limited liability – that is, legal and financial liability that is limited to what is...
101 Series: Entity Selection: Corporations
In our last blog entry we discussed limited liability companies, with an emphasis on the ease of use that many small businesses find appealing. Yet there are circumstances where a company may value structure and accountability over functional agility – consider a...
101 Series: Entity Selection: Limited Liability Companies
Millions of entrepreneurs choose to start their new business as a limited liability company. Without being hyperbolic, LLCs are generally the superior entity form for most for-profit small businesses in terms of flexibility and functionality. LLC laws really do cherry...
101 Series: Entity Selection: Partnerships (A Cautionary Tale)
Pitfalls of Partnership Let me first say that, perhaps with the exception of limited liability partnerships, the partnership relationship is an outdated, inefficient, and extremely risky type of legal entity. So why write about it at all? Because unlike other, more...
101 Series: How A Trademark Can Jumpstart Your Small Business
We’re all entrepreneurs at heart. We understand the value of addressing a consumer’s pain point, of developing a market based on that premise and staking claim to our share of that market. The macrocosm of business looks like a seamless, fluid thing – until we attempt...