Articles
Setting Up to Sell Your Business
Selling a business is much like selling any other big-ticket item. You wouldn’t sell your house, for example, without appropriate renovations, understanding your property value and the market at large, and assembling the right team to facilitate the sale. The same is...
A Practical Guide to Media Releases for Content Creators
For content developers – including marketers for your more standard goods and service providers – huge opportunities for content creation exist in public space, from community events to newsworthy stories on public figures. But what counts as “public”? And do...
DBAs – The ‘What,’ ‘Why,’ and ‘How’ of Trade Names
WHAT IS A DBA? A “Doing Business As” registration – also known as a DBA, trade name, fictitious business name, or assumed name – is a useful and sometimes necessary tool for conducting business. A DBA allows a company to operate under a name other than its true legal...
101 Series: How A Trademark Can Jumpstart Your Small Business
We’re all entrepreneurs at heart. We understand the value of addressing a consumer’s pain point, of developing a market based on that premise and staking claim to our share of that market. The macrocosm of business looks like a seamless, fluid thing – until we attempt...